电子商务（高职本科）(专业代码：120801）
E-commerce
本专业培养掌握现代商务理论和经济管理基础知识，具有电子商务系统建设与维护、网站编辑与美工、网络营销与策划、客户关系管理、供应链管理等技能，能够从事电子商务政策研究、策划、设计、运营与管理工作，适应社会经济发展需要的高层次技术技能型人才。修业年限四年，授予管理学学士学位。主干课程：管理学、经济学原理、市场营销、电子商务概论、大数据处理与云计算、Java程序设计、电子商务网站规划与设计、网络营销与策划、电子商务信息系统、电子商务物流管理等课程。
就业方向：毕业生主要面向各级企事业单位从事电子商务规划与设计、电子商务网站建设与维护、网站编辑与美工、网店建设与运营、网络营销与策划、客户关系管理、电子商务物流管理等工作。（伴随着信息技术与农村电子商务的发展，岗位需求大，就业面广。）职业资格证书：助理电子商务师、电子商务师、助理物流师、程序员、网络管理员等。
This major cultivates high-level technical and skilled talents who master the modern business theory and basic knowledge of economic management, have skills in e-commerce system construction and maintenance, website editing and artwork, online marketing and planning, customer relationship management, supply chain management, etc., and can engage in e-commerce policy research, planning, design, operation and management, and meet the needs of social and economic development. The degree of Bachelor of Management is awarded for four years of study. Main courses: management, principles of economics, marketing, introduction to e-commerce, big data processing and cloud computing, Java programming, e-commerce website planning, and design, online marketing and planning, e-commerce information system, e-commerce logistics management, and other courses. Career Direction: Graduates are mainly engaged in e-commerce planning and design, e-commerce website construction and maintenance, website editing and artwork, online store construction and operation, online marketing and planning, customer relationship management, e-commerce logistics management, etc., for enterprises and institutions at all levels. (Along with the development of information technology and rural e-commerce, there is a great demand for jobs and wide employment.) Vocational qualifications: assistant e-commerce master, e-commerce master, assistant logistics master, programmer, network administrator, etc.
